"Parents based in the northern part of London wants to find an exceptional and experienced instructor to guide their most junior child on his initial journey to becoming an British gentleman."
Upon seeing this listing, you might readily overlook the wording "beginning" as mere a turn of phrase.
Yet, it may be the crucial element of this unusual job advert, as it attempts to hire a mentor for a 12-month-old.
Hundreds of submissions have now been received since the unidentified family published their request for the £180k-a-year tutor, who needs to be "someone very special".
During the past few weeks, the advert has received notice in the media, with many questioning why?
Progressive Approach
Adam Caller, chief executive of a global tutoring firm, which is assisting the family in their quest, stated that despite initial scepticism, he considered the idea "visionary", and "innovative".
When he consulted the family, he said they appreciated the unusual character of their requirement, and how immature their son is.
However, they stated that they "preferred not to postpone any longer" to hire a tutor, as they had held off until their firstborn was five, and by that age "cultural bias had already set in".
But what does the family indicate by "cultural leaning"?
It's "comprehensive", Adam replied. "How you eat, the manner you speak".
He said the elder child had picked up "very nuanced, non-verbal cues" from the family, and had assumed their cultural norms. The family informed the consultant they hoped to prevent this pattern to recur with their new baby.
The strategy: To hire a English tutor, who must speak with Received Pronunciation, to shape the baby from the very start.
Subtle Influence
"Much of the learning at the start here is somewhat absorbed naturally," said Adam.
It's by means of this osmosis that the family are aiming the child will adopt the UK customs they wish to instil.
He noted the tutor must be someone who went to "the appropriate educational institutions – the same kinds of schools as the family hope to send their son to".
"The educator must be the suitable individual, they'll be performing things they may not realize they're doing, simply by nature," he added.
Money No Object
The family explained to him the successful candidate should ideally also have familiarity of or interest in riding, alpine skiing, artistic pursuits and musical activities so as to inspire the child in a diverse set of hobbies.
Additionally though, he said the family hoped the tutor to register the child on a variety of classes so the child would be "horseback riding and picking up an instrument by the time they are approximately three years old".
In the family's perspective, helping their son grow into a "UK sophisticate" will result in achievement and open doors.
"Taking into account the advantages and disadvantages of that, because it's definitely a class statement," he notes.
But, despite all this guidance in "English culture", would the child adopt so-called cultural influence from the multicultural family he lives with anyway?
"Certainly", answered he. "They realize this might not succeed, but they've just taken the perspective of, 'let's give it a go and we'll proceed as soon as we can', because the expense of it is not a concern," he stated.
Idealistic and Unrealistic
Several in the tutoring industry who share these doubts.
Peter Cui, head and founder of a tutoring service, who provides private tutors, stated that "the process of embracing two identities, or in fact, discovering oneself, is something that must be lived into, not engineered."
The expert noted that he had emigrated from China to the UK at the time of 7 years old, and had been educated experiencing and embodying dual heritages. He progressed to study at the University of Cambridge.
"The idea that an individual can serve as a embodiment of Britishness, someone who can in some way impart the qualities of a British gentleman to a infant child, appears idealistic and unfeasible," he stated.
"In my experience, engaging a typically British tutor from infancy will not automatically achieve the outcome they hope for.
"I wasn't provided with that kind of mentor, and nevertheless I have been lucky enough to experience several of the situations they desire for their son."
He stated: "The fact is, cultural identity should not be dictated from the outside; it must be selected, and it must be internally driven."
Purchasing UK Culture
Of course, Britishness is something the CEO believes can be educated – and commercialized.
"In my view the fact that the global community views us in this respect is something that we should be cherishing|valuing|appreciating
