TikTok is introducing a new feature that permits them to lessen the quantity of AI-created content appearing in their streams. This step comes as the platform revealed that it now features over 1 bn AI-generated clips.
Pilot Phase and Launch
This change is being tested over the next few weeks before a widespread rollout. This shift comes amid a increase in AI-generated material, fueled by new content generation software.
The Broader AI Trend
Studies have shown that approximately a tenth of the fastest-growing video streams on a popular video site primarily display AI-generated videos. A large amount of this content is considered low-quality AI content, a label for inferior, bulk-generated content that is frequently illogical or surreal.
“We know from our community that a lot of users enjoy content made with AI tools, from digital art to science explainers, and we aim to provide users the ability to see more or less of that, according to their own likes,” said a platform representative.
AI on the Platform
The service disclosed that there are presently 1.3bn videos on its app identified as AI-generated. Collectively, in excess of 100 mn media items are uploaded to the service daily, making clips made by AI a relatively small percentage of its complete catalog.
User Control Features
Users will be able to limit or boost the volume of AI content they watch by accessing the topic control feature in the platform and picking AI-made media. Further subjects that are already be controlled under the filter cover current affairs, clothing, cosmetics, and movement.
Content Labeling and Policies
TikTok’s guidelines oblige users to identify convincing AI-made content, and it forbids dangerous deepfakes of well-known individuals or crisis events. Any realistic artificial content that is without a tag can be removed under its terms of service.
Furthermore, the platform will from now on apply an AI-generated tag to content created with its built-in AI features, or identified by an collaborative effort for identifying content made by AI. This action is intended to help prevent users from attempting to bypass the disclosure requirement.
Educational Initiatives
TikTok is additionally introducing a two million dollar educational fund for professionals and organizations to develop informative material about responsible artificial intelligence. This project will benefit educational bodies specializing in training programming and robotics.
Moderation Strategy
The platform has defended its safety measures, following controversy over plans to make redundant a large number of safety staff in Britain. It is set to cut hundreds of positions in its content moderation division in the UK capital, with labor groups and digital protection specialists expressing worry that humans are being replaced by automated systems.
A senior executive explained that staff-based oversight would still have a role, but automated tools can shield workers by filtering out the most graphic content ahead of it is viewed by staff. TikTok reported a 76% decrease in shocking and graphic content handled by human moderators over the past year due to the use of its automated systems.
It is vital to combine people and machines to ensure user safety,” the executive stated. “We’ll have humans as part of that process, but we also think it’s very important to reduce exposure to harmful content as quickly as possible, which is the area in which a lot of the machine support is really helping us process content quickly.”
